Tracey L. Edwards
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Tracey L. Edwards
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Senior Digital and Content Marketing Professional

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Website Management and Digital Strategy

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Advanced Energy - See Website

Digital Strategy, Site Editor and Project Manager​
  • Increased goal conversions by 25%
  • Grew organic traffic by 30%
  • Decreased mobile bounce rate by 40%
  • Improved time on site by 15%

Major Projects: Complete site redesign, five major M&A website integrations, multiple digital tool launches, and site localization
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Level 3 Communications - See Website Overview

Website Content and Digital Project Manager
  • Grew organic traffic by 20%
  • Decreased the mobile bounce rate by 25%
  • Improved time on site by 15%
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​Major Projects: Complete site redesign, two M&A website integrations, multiple digital tool launches, and site localization

Corporate Campaigns

Advanced Energy 40th Anniversary
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Campaign Look and Feel

Creative director
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eBook 

Concept developer and writer

Video Production

Script writer and project manager

Brand Management

Brand Guidelines
Acquisition Guidelines
Newsletter Guidelines

Digital Ads
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Email Campaigns​

Brochures

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Weld County Services
Foster Care

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Level 3 Government
​Network Services

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Level 3 ​Voice
​ Network Services

Web Writing

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Level 3 Video Cloud Site Sample

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Digital Fusion Site Sample

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Level 3 Company Site Sample


​Infographics

AE Expands Into Penang
Find Your Medical Power Supply
Healthcare Network Infographic
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Blogs

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Directing the Customer Journey​

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​Time to Build a Mobile Site? 

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Social Media Campaigns

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Photos used under Creative Commons from Wonderlane, homethods
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