|
Client: Digital Fusion Position: Freelancer, Ghostwriter Assignment: Given basic topic, technical bullet points and/or a personal story. Responsible for streamlining messaging, researching technical topic and applying a consistent tone and story flow. |
Time to Build a Mobile Site? Wrong. Think Responsive.
New devices are created and released faster than we ever imagined. Thanks to the “mini” this or the “S” that ensuring your site looks and functions well on every gadget is beyond overwhelming. It is a full-fledged nightmare. You might think a mobile site is the solution to your headaches, but we beg to differ.
Why not a mobile site?
- Screen size matters. Mobile sites are actually static. The content always renders the same way. But the content layout that makes sense for 4-inch phone might not make sense for 6-inch phablet, a 55-inch Smart TV or a 10-inch tablet.
- SEO rules are changing to eliminate “faulty redirects.” Pretend Mobile Max is searching for information on his cell phone. He finds a page that looks relevant and clicks. But he is redirected to the mobile site homepage. He then must navigate to the page he originally selected. That’s a faulty redirect — and Google will penalize you and hurt your search engine rankings.
- Mobile sites are moving out. Just as the mobile site was getting comfortable, it started packing up. A smarter technology is moving in. Responsive Web Design.
Smaller screen? Form fields display bigger and buttons enlarge. Accessing from tablet? No need for the user to scroll from side to side. The content layout adapts to the width of his or her screen.
All your information via one site with multiple, optimal views. Responsive web design allows your end users to view all your product and service information in the best possible way and fully utilize your site’s functionality anywhere and on any device screen — big or small.
